About Our Methodology

The True Reputation Score is a comprehensive 0-100 rating that aggregates multiple data sources to give you a single, trustworthy measure of a local business's reputation.

How It Works

We collect ratings and reviews from Google, the Better Business Bureau, Yelp, and social media. Each source is normalized to a 0-5 scale so they can be compared fairly.

Our AI then analyzes the actual text of reviews to produce a sentiment score that goes beyond simple star ratings, and we factor in how recent the reviews are.

Each factor is weighted, summed, and scaled to produce a final score from 0 to 100.

Scoring Factors

BBB Accreditation

Better Business Bureau letter grade (A+ to F) and complaint history. Requires real vetting and complaint resolution.

Credentials

Verified Florida DOH license status, board actions, and specialty certifications.

Sentiment Analysis

AI-powered analysis of actual review text to detect genuine positive or negative sentiment beyond simple star ratings.

Yelp Rating

Average star rating from Yelp reviews. Yelp aggressively filters fake reviews, making it a stronger trust signal.

Google Rating

Average star rating from Google reviews.

Review Recency

How recently the business has received reviews. Fresh reviews indicate an active, engaged practice.

Social Media

Presence and ratings from social media platforms like Facebook.

Review Volume

Total number of reviews across platforms, with diminishing returns to prevent gaming.

Community Mentions

Organic mentions and sentiment from community forums like Reddit. Genuinely hard to fake.

Verified Reviews

Email-verified reviews submitted directly on our platform. These go through fraud detection before being factored into the score.

Cross-Platform Trust

Presence across multiple review platforms. Businesses with ratings on Google, Yelp, Facebook, and BBB earn more trust.

Score Tiers

Score	Rating
90-100	Exceptional
80-89	Excellent
70-79	Very Good
60-69	Good
50-59	Average
40-49	Below Average
0-39	Poor